With the modern technological evolution, small and medium size business owners are doing everything they can to keep up with modern times. Brick-and-mortar stores are beefing up their existing digital marketing strategies – to capture lucrative online market.
However, still, there are many businesses who are unaware of the potential of digital marketing. How to utilize it to grow your businesses?
Digital Marketing Defined –
Digital marketing is the advertising and promotion on online media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile. Any marketing media that deliver information electronically is considered under digital marketing.
Why Focus on Digital Media?
The shift towards digital media is driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results are making digitization successful. Most digital media, including websites, social media and mobile advertising is much easier to track in comparison to traditional marketing media.
Moreover, digital advertising is low in cost. Having a web presence, engaging customers in conversations through social media and email marketing is low-cost alternatives. These digital channels are available to businesses of any size.
For consumers, the fast pace life makes digital advertising a must. When consumers are in need of goods and services, they can get it in a few clicks.
Using Digital Media to Build Your Business and Brand
No matter what size your business is – large or small – you can effectively market your business through affordable digital channels.
Invest wisely in your business website, and make sure it has the following elements:
Effectively represents your business and brand.
It must target your audience.
Well qualified with SEO.
Should be up-to-date and easily navigable.
Connects to other marketing efforts.
Provides multiple channels for customer communication.
Digital Marketing is essential for the growth and vitality of any organization. It is the way to outshine online, without breaking your budget. Even if you receive huge daily website traffic, but it would not amount to anything, unless it is converted into feasible ROI. Your digital marketing strategy requires quality and result oriented planning.
Local SEO is an essential marketing strategy if you’re a brick-and-mortar company with services or products of a local nature. If your clients are all local, then you should prefer local SEO to vanilla SEO. Local SEO is a myriad of techniques that are used by website owners to compete for highest rankings for local searches in their area of business for specific keywords related to their products and services.
For e.g. If you’re a doctor in a city, your customer demographic will entail mostly people from your city and not from the country as a whole. Google, with its launch of Local SEO algorithms, has made it abundantly clear that local business have a special place and it is not in international SEO. They must divert their efforts to focus on local SEO instead.
Local SEO can turn the tables for any local business. If you’re looking to build a huge customer base, you must find a reputable local SEO firm that can handle your business needs. When your website pops out in results for other cities, those results are practically wasted because these visitors won’t convert to actual sales after all. It is the local clients you want, and this new trend could help you easily capitalize and build a better clientele.
If you’re a small business, Local SEO works better for you, rather than multinationals. It will definitely increase the popularity of your business, get you customer reviews and feedback for free and help new prospects locate you easily. When you initially start local SEO, your primary focus must be less used keywords which are longer, commonly known as long-tail keywords in the industry. These keywords can be easily ranked for and will start bringing you a trickle of traffic easily without much effort. Once you’ve got these out of the way, you can focus on more lucrative, harder to rank keywords. While these will take time and effort, the wait is usually well rewarded with leads and sales.
For local SEO to work out as you intend, your website must be optimized to the hilt for Google to understand where you are located and the nature and extent of services you offer. The local component of your business, which is the city or locality must be present in either the domain name, the website title or the content and if possible, in all of them. This ensures maximum visibility. If you hire a local SEO firm be sure to talk it over to understand their goals for your business and the efforts their willing to put in. Quite a few campaigns disappear into the dark without any sales or leads just because there was no plan of execution.
Another important factor is the main keyword according to the Joe Elkind Fort Lauderdale , which can be included in the business name for online marketing purposes. While the name may sound generic, it will give you a better head start than most of your competitors have had and will get you leads and sales faster than anyone else. For example, if you’re a bakery in a city named Bartholomew, you could have your online business name as Bartholomew Bakery ending with the city name. The name sounds generic but will help you greatly as you expand your local SEO efforts. This is a powerful, ingenious SEO strategy which is overlooked mostly and can be your secret weapon to monopolize your rankings in your city.
Your website can also do well by having your name, address and phone number, NAP as we call it in the industry on every page, placed conveniently at a place easily visible to your clients. This is valuable, both from an SEO point of view and from the client’s. You client must not have to fidget about on the website to find a way to contact you and Google must at all times be referenced to your physical address and number so that it knows whom to related the contents of the page to. The best place for this information is in the header or the footer, the former being preferable. Your address helps create trust with the user. How many times have you seen an office address is prominently displayed on every page of the website? This is something that user needs and if you deliver, helps them believe you. If you’re willing to take a step further, you can also have a Google Maps placed with your location in it which furthers your cause and helps your prospects easily find your location.
Modern psychology explains that a buyer goes through a variety of different phases before actually making a purchase. You’ll have to be sure to target buyers in the right phase. Your keywords must be carefully selected to get only those people who are serious about purchasing the products or services you are selling. Window shopping is prevalent on the internet too, and you’ll not be happy with having those kinds of visitors to your website. To go about it, put yourself in the customer’s shoes and think of what they’d search for if they were looking for your services. This is a process of elimination. Rooting out the wasted keywords can exponentially increase your sales and reduce your efforts all at once. This task is a must and can only be done by you, who has deep insight into your market.
These tasks are time-taking and must be done by an expert. Be sure to hire a local SEO firm of repute with a long list of clients who’ve seen success in their campaigns. The best way would be to talk around in your neighborhood and ask for references from people who’ve profited from local SEO and have seen a good number of clients being referred from their online presence.
While the above points don’t fully encompass the soul of local SEO, they are a good starting point and definitely bring in some sales to encourage you to dive in further. Implement these points efficiently and see your clientele grow, steadily but surely.
Does your company need to upgrade its online presence and marketing strategies? If you are thinking about boosting your digital marketing in Los Angeles, you may be wondering where to begin. There are probably many options and paths available to you, but certain strategies could prove especially helpful and effective. When planning for upgrades and marketing campaigns, consider the following four ideas.
Compelling Social Media Presence
While you may not be able to do all your marketing through social media, this tool could prove an important piece of your overall digital marketing strategy. As much as possible, try to make sure that your social media presence is consistent, timely, compelling and relevant. A good SEO and marketing company may be able to help you design social media strategies and campaigns that are targeted toward the people you most need to reach with your message.
Top-Notch Giveaways and Promotion
Nearly everyone loves to get something for free or to take advantage of a great deal. When seeking better exposure for your business, why not consider providing giveaways, promotions and special offers? These strategies may help prospective customers and clients find your products. Ideally, an excellent giveaway or promotion is a form of digital marketing in Florida that should result in word of mouth advertising, and may even help create lifetime customers who will be passionate about what your company has to offer.
Good Search Engine Optimization
Search engine optimization will probably prove an integral part of smart digital marketing. If you want to grow your customer base, you will first need to make sure that your company website is as easy to find as possible. Search engine optimization strategies can generally help ensure that your website will appear high on the list of results for a relevant search term. If you are not sure how to handle the search engine optimization process, consider hiring SEO professionals who will be likely to know all the best methods and strategies.
Excellent Website Design
Once customers have discovered your website through social media or internet searches, you will want to make sure that the site they access is smooth, appealing and easy to use. Whether you run an e-commerce store or have a simple, basic company website, design and operability are important. A professional web designer should be able to help you get the perfect site for your needs.
If you need to practice better digital marketing in Florida, then contact Joe B Elkind Ft Lauderdale who provides several smart strategies you should be able to pursue. Consider the potential value of upgrading your social media presence, offering compelling giveaways and promotions, investing in search engine optimization and website design, and more.
Successful lead generation techniques are essential to the success of your business. Some of the best techniques are tried and tested and often you will see the result you are looking for.
Some of these techniques are:
* Link exchange with entrepreneurs who own websites that match what you are offering. This means that you have links with places that are complementary to you and not in competition, creating a greater opportunity to generate leads.
* An important part of lead generation techniques is that your potential clients should be able to reach you. Include an email opt-in box on each page. This gives potential leads an opportunity to choose to partner with you and allows you to start establishing a connection.
* Offering free valuable content such as e-books, videos or newsletters is a way of sharing what your products and service have to offer.
Lead Generation Techniques – Give It Away
One of the greatest lead generation techniques is giving away something. There aren’t very many people who don’t like free gifts. This approach is proven to generate both targeted leads, as well as other possible leads.
Using auto responders as part of the set up on your site can prove very useful. These share an abundance of information based messages that can be related to a product or to a service. Each of these messages should be designed in such a way to remind your potential customers about the benefits of what you are offering.
Have a system such as Outlook installed on your system to allow you to be updated in real time about any question and also to make follow up easier.
Make it a point to personally send out a note to thank each person who has taken the trouble to find out more about you and to buy your products. Such personalized concern is what will make sure that you have repeat business. It also increases the potential of fresh leads coming to you from people who are satisfied with your service and would like more from you. Word of mouth never fails to impress and is a very effective lead generation technique.
Understanding and learning how to Lead Generation Techniques with Joe Elkind Fort Lauderdaleand income online is crucial to your online business.
Let’s better understand and grow your business with Social Media.
So first off what is the point? Why spend time and effort on this? I think as an industry we are definitely slow to adapt many of the tools available to us with social outlets. If you look at some of the major players in our industry very little time and effort is put into social media. Social media does take lots of time and it is hard to really see the results quickly. Also, for many in our industry, we are more of an analog industry and are just now getting to the digital age. Pad Printers are a prime example. Wonderful creative and talented people that stamp ink. They can make just about anything work, but ask a hardcore pad printer their thoughts on the digital sublimation systems is often “that horrible trouble creating machines can take a flying leap… “But in the right environment with the right market, sublimation can be a savior for a pad printers business. So back to Social media…
So why the do we need to be on social media? 37 million people log onto to Facebook daily, and in the last 10 minutes, 40,250 Tweets have been posted. How about Google +? Who do most all of us go to when we want to search for something on the internet? There are 5,922,000,000 (Yes that is 5.9 Billion) searches on Google per DAY. Google holds a staggering 67.6 percent of the U.S. search engine market share.
The other reason for many of us is the price. The price cannot be beat… FREE! Being social is absolutely free and just takes time and effort. There are things you can spend money related to social media that will make things a little easier, but honestly people doing it right and spending the time needed don’t have to pay a thing to promote their business and find new customers. What are your alternatives to reaching your customers? You could exhibit at a trade show or home show or another event. Plan on spending $5,000 to $10,000 to really do that right, though. You could do internet advertising with banners or Google Ad Words. Plan on spending $1,000 to $2,000 a month to get the kind of reach you can get with social media. You can put ads out on the radio, TV or even the local newspaper, but again they all cost money, a commodity that most small businesses don’t have in abundance yet. Now using social media to improve the ROI (return on investment) for the above things is something you should be looking at doing. Let’s say you spend the $5,000 to display at a local home show, but by luck of the draw end up in a corner behind the local loud mouth realtor and no one comes to see you. How about using social media to get people past the realtor with images of your booth, jokes about the loud mouth realtor or otherwise. Be yourself and help people come find you.
Another plus is it is not one sided like many other marketing methods, you don’t have to be the only one growing your business with it. Real quality interaction is driven by your customers and potential customers. Your job is to foster interaction between your company and products. This is not the elevator pitch where you have 30 seconds to sell your goods and services, this is the time to talk about things that interest your customer and build a relationship that will turn them into lasting customers. Also, happy customer makes the BEST salespeople so give them an outlet to advocate for your brand by having an active social media plan.
So what else can be done? With social media, you can also use it as a tool for Customer Service. Many companies have figured it out and actually do a fantastic job of helping, supporting and taking care of their customers with social media. Then there are the examples of those who have made massive blunders. A company that many of us in our industry might have heard of made the Inc. Magazines top 10 social media fails in 2018 for their posting of a picture of the Challenger space shuttle exploding as a way of celebrating the 4th of July on their Tumblr page. They took a beating for it and the excuse was the social media manager was born after the Challenger disaster and didn’t know it was it was. On the flip side of this coin you have lots of companies in our industry and beyond that get it and do a great job of interacting with their customers and making social media an integral part of their customer service plan.
Social media can also be used as a tool for research and product development. You can find all sorts of information about your competitors, your customers and potential customers on social media. The trick here is to just be part of the conversation. You have to be a human, not just a Twitter Handle or a Facebook Page. You have to give something to get something. This means solving problems, giving tips and tricks, opening the curtain to who you are as a person and company. Once you do this then you can get people to answer questions like “Do you like the black edge plaque with this design or the cherry edge plaque with a different design?” You can also find out if your competitor XYZ Company takes too long to deliver a product, or has other weaknesses that you might be able to take advantage of by being a part of the “group” on social media.
So according to Joe Elkind Ft Lauderdale me being a part of social media can be a huge lift for your business and provides you with all sorts of tools to not only promote your business but to also understand and better service your customers. It is free to be a part of it just takes time. But if you think about what your average day looks like, how often are you just reading the latest click bait article that your friend posted on Facebook or looking at the latest Disney quote on Twitter or other time wasting activity. Why not take those 15 minutes and devote it to being active on social media in a way that talks about your business. How about encouraging your employees to be active on social media as it relates to your business. All it takes is for the word to start spreading and you will see results. They won’t be huge or immediate, but if the effort is put in and you are daily being a part of the conversation where your customers are at on social media, you will wake up in 6 months to a year and notice that it is working.
For a small business owner, growing business is one of the top priority. It includes expanding the customer base, introducing products, increasing conversion rates, etc. Improving small business growth is not an easy job, especially, when technology is rapidly evolving in almost every industry. Today the growing business is not limited to promoting products/services, or advertisement campaigns. It includes many other important factors to consider that most business owners usually neglect.
Needless to say, brand marketing tactics keep on evolving. It is necessary to build a brand that is relevant, interesting, and can engage customers. In the end, the success of a brand relies on the way all elements work together to drive results.
Joseph B Elkind Ft Lauderdale – internet based marketing expert says, digital marketing is the soul of every business marketing strategy, but it does not guarantee success unless you know how to use it in the right way. Every business demands marketing strategy, but every business has different needs and requirements. If you know the right strategy for your business, you can become an industry leader.
Joe Elkind says, in the digital world if you want people to recognize your business, you need to enhance your social media presence. Today, social media is an easy platform to engage with potential customers, increase awareness about the brand, and boost sales. No doubt there is huge competition in the corporate world. To compete in such a competitive environment you need to think out of the box.
In the online world, Internet marketing is ruling the industries. People nowadays prefer online platform for buying products and services. The consumer choice of buying the products online is the reason why the demand for internet marketing is increasing day-by-day. Continue reading “What is Internet Marketing and How It Works?”