Digital marketing includes all marketing strategies that use the internet and electronic devices such as desktop, laptop, mobile phones, and other digital media for brand awareness. Email marketing, SEO (Search Engine Optimization), Social media marketing, PPC (Pay per Click), all are the subsets of digital marketing. Digital marketers can help to grow your business by generating leads and driving traffic towards your online shop or a website. Digital marketing tools allow marketers to create, test and measure the performance of their campaigns. Furthermore, these tools can hour’s long processes into something completed in minutes. Digital marketing tools allow you to generate more money for your business.
To take your marketing strategy to the next level, Mr Joe Elkind Ft Lauderdale recommends following must-have competition research tools for digital marketing -:
6. Monitor Backlinks
Mr Joe Elkind Fort Lauderdale is one of the leading digital marketing experts who continue to push the envelope for brands and businesses. He can give you the best advice about using digital marketing tools. He provides the best digital marketing services for small to medium-sized businesses.
Any business or companies that need to increase its leads should set their aims by knowing the 5S model of digital marketing. The 5S model is a simple framework that explains the top-level goals of the digital marketing of a business or a company. It was given by Chaffey and Smith and encompasses a holistic set of rules which can be used as a guideline to start the digital campaign for any business.
The 5S model is focused on increasing brand popularity, client engagement and ultimately boosting online transactions through 5 objectives and those are Sell, Speak, Serve, Save and Sizzle. Let me explain them one by one.
1. Sell – The first step of this model says that a business should start an online store or shop to sell its products and services through the internet. The main objective behind this is to increase sales, reduce costs, and to target more specific online customers.
2. Serve– The next step is to serve your customers through feedback forms, online dialogue box and more. Give value to your audience by helping them in buying the products and services.
3. Speak – Communication plays a very vital role in the success of any marketing strategy. It is very important to understand the needs of your customers by listening to them and by talking to them. This can be done through web interactions like live chats, conducting online surveys, monitoring them through social media channels like Facebook, Instagram, Twitter and more.
4. Save – By selling online you can save your time and money, as it avoids the need for traditional marketing. It is less costly than traditional marketing and can generate leads for your business in a very short time.
5. Sizzle – It is the last step of the 5S digital marketing model. It is all about creating brand awareness. In this social media plays a very important role. You can post interactive and attractive things to attract the audience.
Joe Elkind Fort Lauderdale is a leading digital marketer who provides outstanding digital marketing solutions. He can assist you to increase your business sales by implementing the best digital marketing campaign and can create brand awareness for your business by implementing the right SEO and SMO strategies.
Some say that SEO is dead and now you are not able to improve your rank via link building techniques. But no, they are wrong, SEO will never be dead but it could change its name but without proper SEO, no website going to rank higher in the search engine result page.
Search Engine Optimization techniques already changed a lot in the past. If we talk about 5-10 years back, then I know how easier to rank a webpage in the top 10 search results of Google. After using simple on-page optimization and 5-10 backlinks website get a position in the search engine ranking. But time by time Google updated its algorithms to filter the best result for the users in the search engine. These updates truly helpful for the viewers but was not good for the website owners and SEO. After every update in the algorithm, the website rank fluctuates up and down.
SEO specialist keeps its website ahead of the search engine penalty after an algorithm update. SEO has been changed completely but some techniques will remain forever as a backbone of search engine optimization and never fade with time. Here I am (Joe Elkind Fort Lauderdale) giving you 4 SEO techniques that will remain forever.
These 4 SEO Techniques will not fade UP with Time: SEO in 2019
1. On-Page SEO:
This is never going to end with time. It is the base for any website for ranking in the SERP with backlinks or off-page SEO. On-page search engine optimization is very important for ranking any website in the search engine result page. On-page SEO is required for any website. The on-page SEO term is used for the combination of a meta title, meta description, heading tags, image optimization, page load time, content, anchor text, internal linking, external links etc.
2. Content Writing and Promotion:
No website can be created without content. The most important thing for any website is its content. There are different content marketing activities are using to promote a website or its services.
Article Submission, Guest Posting, Blog Posting, Web 2.0 Blogs, Press Release etc. and other marketing activities required content. So, content marketing will be very effective all the time for search engine optimization. The content promotion for marketing website was popular in the old days, still valuable and will be valuable for the promotional activities in SEO.
3. Social Media Sharing:
Social media sharing has been a vital part to gain more traffic to your page or post. Create nice and useful content for your users. Share your content on social media websites like Facebook, LinkedIn, Pinterest, Tumblr, Twitter etc. Join groups and pages of your category and share your content there. A huge crowd is spent most of their free time on social media channels. So, there is a possibility of better reach to your website after posting on social media. Earlier, social media was not so much popular, but in the last 3-4 years, social media has become important medium to gain referral traffic.
4. Video Submission:
Videos are very popular in this digital era. Various short video platforms available where people post funny, entertaining, informative, tricks, tips and other technologies videos. Videos attract better than any other content. People never stop watching videos for information, entertainment and another purpose. These days social media users are sharing video content over Instagram, Facebook, linkedIn, snap chat, WhatsApp, Vine, Vimeo and other video platforms. If you are creating amazing video for the users than it will be viral in a very short time.
The search engine optimization never going to dead. The techniques will be updated with time but the above illustrated will be always in the main streamline of SEO. So, if you are looking for the secret of SEO success then don’t forget to these point in any era for the search engine optimization.
The recent study has revealed that the usage of social media and mobile media is booming and carry out the promotion of products and services. This makes Internet marketing plays a vital role nowadays. It has the power to align consumers with the decisions to make a purchase.
As in, marketing in the online world involves video marketing, email marketing and content marketing to promote any business on a broader coverage. All these types of online marketing are pretty good to provide business with the benefits of getting more response from target audiences.
How ever, internet marketing has some pros and cons in the online digital world. You should know about the importance of such services. Read below the main positive and negative sides of doing promotion of products, services and thus, business online :-
Pros of Internet Marketing –
Social Media Friendly – It doesn’t need a mastermind to know that product promotions by any means of digital media should be social friendly. Every online promotion can be posted on social media and spread to a wider network by tagging connections. This makes the promotion ultimate and really interesting without hiring of an individual social media fanatic.
Lies Within Budget Constraints – There are two types of Internet promotion can be done – either free or paid. Free type of online promotion is mostly considered and it is assumed to be one of the friendliest marketing strategies in terms of working within the price limitations. Paid campaigns are also available to support existing advertising campaign and its marketing on a larger scope.
Style Advertising is Improved – The traditional method involves printing media solutions to market any small scale or large scale business. But, now people are allowed to find anything and everything in a single online snap with an ease. All videos, email and content marketing are an effective ways to build trust and get the products, a customer always searches for.
Target Based Audience Reach – By different ways of using the Internet to advertise any business online, a marketer is allowed to specify the target audience along with the locations where the advertising campaign is to be shown. This works really well, regardless of whether it is a local or nationwide businesses business that should be promoted.
As compared to the positive side of Internet marketing, there exist some pitfalls too.
Cons of Internet Marketing –
No Prompt Trust – Since online advertising is anytime, anywhere, there is no way for probable customers to tell if the publicizing is worthy or not. It takes long time for an online business to gain the user’s trust.
High Competition Among Users – One of the chief downsides in Internet marketing is the toughest competition. It can be very daunting to make a business and its details stand out with the competitors around the world.
Skills and Knowledge are Essential – Online marketing needs a prodigious deal of knowledge and skill to make advertising more effective and yet, successful.
With the modern technological evolution, small and medium size business owners are doing everything they can to keep up with modern times. Brick-and-mortar stores are beefing up their existing digital marketing strategies – to capture lucrative online market.
However, still, there are many businesses who are unaware of the potential of digital marketing. How to utilize it to grow your businesses?
Digital Marketing Defined –
Digital marketing is the advertising and promotion on online media channels. Digital media, at the moment, includes websites, social media, radio, television, mobile. Any marketing media that deliver information electronically is considered under digital marketing.
Why Focus on Digital Media?
The shift towards digital media is driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to show quantifiable results are making digitization successful. Most digital media, including websites, social media and mobile advertising is much easier to track in comparison to traditional marketing media.
Moreover, digital advertising is low in cost. Having a web presence, engaging customers in conversations through social media and email marketing is low-cost alternatives. These digital channels are available to businesses of any size.
For consumers, the fast pace life makes digital advertising a must. When consumers are in need of goods and services, they can get it in a few clicks.
Using Digital Media to Build Your Business and Brand
No matter what size your business is – large or small – you can effectively market your business through affordable digital channels.
Invest wisely in your business website, and make sure it has the following elements:
Effectively represents your business and brand.
It must target your audience.
Well qualified with SEO.
Should be up-to-date and easily navigable.
Connects to other marketing efforts.
Provides multiple channels for customer communication.
Digital Marketing is essential for the growth and vitality of any organization. It is the way to outshine online, without breaking your budget. Even if you receive huge daily website traffic, but it would not amount to anything, unless it is converted into feasible ROI. Your digital marketing strategy requires quality and result oriented planning.
Local SEO is an essential marketing strategy if you’re a brick-and-mortar company with services or products of a local nature. If your clients are all local, then you should prefer local SEO to vanilla SEO. Local SEO is a myriad of techniques that are used by website owners to compete for highest rankings for local searches in their area of business for specific keywords related to their products and services.
For e.g. If you’re a doctor in a city, your customer demographic will entail mostly people from your city and not from the country as a whole. Google, with its launch of Local SEO algorithms, has made it abundantly clear that local business have a special place and it is not in international SEO. They must divert their efforts to focus on local SEO instead.
Local SEO can turn the tables for any local business. If you’re looking to build a huge customer base, you must find a reputable local SEO firm that can handle your business needs. When your website pops out in results for other cities, those results are practically wasted because these visitors won’t convert to actual sales after all. It is the local clients you want, and this new trend could help you easily capitalize and build a better clientele.
If you’re a small business, Local SEO works better for you, rather than multinationals. It will definitely increase the popularity of your business, get you customer reviews and feedback for free and help new prospects locate you easily. When you initially start local SEO, your primary focus must be less used keywords which are longer, commonly known as long-tail keywords in the industry. These keywords can be easily ranked for and will start bringing you a trickle of traffic easily without much effort. Once you’ve got these out of the way, you can focus on more lucrative, harder to rank keywords. While these will take time and effort, the wait is usually well rewarded with leads and sales.
For local SEO to work out as you intend, your website must be optimized to the hilt for Google to understand where you are located and the nature and extent of services you offer. The local component of your business, which is the city or locality must be present in either the domain name, the website title or the content and if possible, in all of them. This ensures maximum visibility. If you hire a local SEO firm be sure to talk it over to understand their goals for your business and the efforts their willing to put in. Quite a few campaigns disappear into the dark without any sales or leads just because there was no plan of execution.
Another important factor is the main keyword according to the Joe Elkind Fort Lauderdale , which can be included in the business name for online marketing purposes. While the name may sound generic, it will give you a better head start than most of your competitors have had and will get you leads and sales faster than anyone else. For example, if you’re a bakery in a city named Bartholomew, you could have your online business name as Bartholomew Bakery ending with the city name. The name sounds generic but will help you greatly as you expand your local SEO efforts. This is a powerful, ingenious SEO strategy which is overlooked mostly and can be your secret weapon to monopolize your rankings in your city.
Your website can also do well by having your name, address and phone number, NAP as we call it in the industry on every page, placed conveniently at a place easily visible to your clients. This is valuable, both from an SEO point of view and from the client’s. You client must not have to fidget about on the website to find a way to contact you and Google must at all times be referenced to your physical address and number so that it knows whom to related the contents of the page to. The best place for this information is in the header or the footer, the former being preferable. Your address helps create trust with the user. How many times have you seen an office address is prominently displayed on every page of the website? This is something that user needs and if you deliver, helps them believe you. If you’re willing to take a step further, you can also have a Google Maps placed with your location in it which furthers your cause and helps your prospects easily find your location.
Modern psychology explains that a buyer goes through a variety of different phases before actually making a purchase. You’ll have to be sure to target buyers in the right phase. Your keywords must be carefully selected to get only those people who are serious about purchasing the products or services you are selling. Window shopping is prevalent on the internet too, and you’ll not be happy with having those kinds of visitors to your website. To go about it, put yourself in the customer’s shoes and think of what they’d search for if they were looking for your services. This is a process of elimination. Rooting out the wasted keywords can exponentially increase your sales and reduce your efforts all at once. This task is a must and can only be done by you, who has deep insight into your market.
These tasks are time-taking and must be done by an expert. Be sure to hire a local SEO firm of repute with a long list of clients who’ve seen success in their campaigns. The best way would be to talk around in your neighborhood and ask for references from people who’ve profited from local SEO and have seen a good number of clients being referred from their online presence.
While the above points don’t fully encompass the soul of local SEO, they are a good starting point and definitely bring in some sales to encourage you to dive in further. Implement these points efficiently and see your clientele grow, steadily but surely.
Does your company need to upgrade its online presence and marketing strategies? If you are thinking about boosting your digital marketing in Los Angeles, you may be wondering where to begin. There are probably many options and paths available to you, but certain strategies could prove especially helpful and effective. When planning for upgrades and marketing campaigns, consider the following four ideas.
Compelling Social Media Presence
While you may not be able to do all your marketing through social media, this tool could prove an important piece of your overall digital marketing strategy. As much as possible, try to make sure that your social media presence is consistent, timely, compelling and relevant. A good SEO and marketing company may be able to help you design social media strategies and campaigns that are targeted toward the people you most need to reach with your message.
Top-Notch Giveaways and Promotion
Nearly everyone loves to get something for free or to take advantage of a great deal. When seeking better exposure for your business, why not consider providing giveaways, promotions and special offers? These strategies may help prospective customers and clients find your products. Ideally, an excellent giveaway or promotion is a form of digital marketing in Florida that should result in word of mouth advertising, and may even help create lifetime customers who will be passionate about what your company has to offer.
Good Search Engine Optimization
Search engine optimization will probably prove an integral part of smart digital marketing. If you want to grow your customer base, you will first need to make sure that your company website is as easy to find as possible. Search engine optimization strategies can generally help ensure that your website will appear high on the list of results for a relevant search term. If you are not sure how to handle the search engine optimization process, consider hiring SEO professionals who will be likely to know all the best methods and strategies.
Excellent Website Design
Once customers have discovered your website through social media or internet searches, you will want to make sure that the site they access is smooth, appealing and easy to use. Whether you run an e-commerce store or have a simple, basic company website, design and operability are important. A professional web designer should be able to help you get the perfect site for your needs.
If you need to practice better digital marketing in Florida, then contact Joe B Elkind Ft Lauderdale who provides several smart strategies you should be able to pursue. Consider the potential value of upgrading your social media presence, offering compelling giveaways and promotions, investing in search engine optimization and website design, and more.
Successful lead generation techniques are essential to the success of your business. Some of the best techniques are tried and tested and often you will see the result you are looking for.
Some of these techniques are:
* Link exchange with entrepreneurs who own websites that match what you are offering. This means that you have links with places that are complementary to you and not in competition, creating a greater opportunity to generate leads.
* An important part of lead generation techniques is that your potential clients should be able to reach you. Include an email opt-in box on each page. This gives potential leads an opportunity to choose to partner with you and allows you to start establishing a connection.
* Offering free valuable content such as e-books, videos or newsletters is a way of sharing what your products and service have to offer.
Lead Generation Techniques – Give It Away
One of the greatest lead generation techniques is giving away something. There aren’t very many people who don’t like free gifts. This approach is proven to generate both targeted leads, as well as other possible leads.
Using auto responders as part of the set up on your site can prove very useful. These share an abundance of information based messages that can be related to a product or to a service. Each of these messages should be designed in such a way to remind your potential customers about the benefits of what you are offering.
Have a system such as Outlook installed on your system to allow you to be updated in real time about any question and also to make follow up easier.
Make it a point to personally send out a note to thank each person who has taken the trouble to find out more about you and to buy your products. Such personalized concern is what will make sure that you have repeat business. It also increases the potential of fresh leads coming to you from people who are satisfied with your service and would like more from you. Word of mouth never fails to impress and is a very effective lead generation technique.
Understanding and learning how to Lead Generation Techniques with Joe Elkind Fort Lauderdaleand income online is crucial to your online business.
Let’s better understand and grow your business with Social Media.
So first off what is the point? Why spend time and effort on this? I think as an industry we are definitely slow to adapt many of the tools available to us with social outlets. If you look at some of the major players in our industry very little time and effort is put into social media. Social media does take lots of time and it is hard to really see the results quickly. Also, for many in our industry, we are more of an analog industry and are just now getting to the digital age. Pad Printers are a prime example. Wonderful creative and talented people that stamp ink. They can make just about anything work, but ask a hardcore pad printer their thoughts on the digital sublimation systems is often “that horrible trouble creating machines can take a flying leap… “But in the right environment with the right market, sublimation can be a savior for a pad printers business. So back to Social media…
So why the do we need to be on social media? 37 million people log onto to Facebook daily, and in the last 10 minutes, 40,250 Tweets have been posted. How about Google +? Who do most all of us go to when we want to search for something on the internet? There are 5,922,000,000 (Yes that is 5.9 Billion) searches on Google per DAY. Google holds a staggering 67.6 percent of the U.S. search engine market share.
The other reason for many of us is the price. The price cannot be beat… FREE! Being social is absolutely free and just takes time and effort. There are things you can spend money related to social media that will make things a little easier, but honestly people doing it right and spending the time needed don’t have to pay a thing to promote their business and find new customers. What are your alternatives to reaching your customers? You could exhibit at a trade show or home show or another event. Plan on spending $5,000 to $10,000 to really do that right, though. You could do internet advertising with banners or Google Ad Words. Plan on spending $1,000 to $2,000 a month to get the kind of reach you can get with social media. You can put ads out on the radio, TV or even the local newspaper, but again they all cost money, a commodity that most small businesses don’t have in abundance yet. Now using social media to improve the ROI (return on investment) for the above things is something you should be looking at doing. Let’s say you spend the $5,000 to display at a local home show, but by luck of the draw end up in a corner behind the local loud mouth realtor and no one comes to see you. How about using social media to get people past the realtor with images of your booth, jokes about the loud mouth realtor or otherwise. Be yourself and help people come find you.
Another plus is it is not one sided like many other marketing methods, you don’t have to be the only one growing your business with it. Real quality interaction is driven by your customers and potential customers. Your job is to foster interaction between your company and products. This is not the elevator pitch where you have 30 seconds to sell your goods and services, this is the time to talk about things that interest your customer and build a relationship that will turn them into lasting customers. Also, happy customer makes the BEST salespeople so give them an outlet to advocate for your brand by having an active social media plan.
So what else can be done? With social media, you can also use it as a tool for Customer Service. Many companies have figured it out and actually do a fantastic job of helping, supporting and taking care of their customers with social media. Then there are the examples of those who have made massive blunders. A company that many of us in our industry might have heard of made the Inc. Magazines top 10 social media fails in 2018 for their posting of a picture of the Challenger space shuttle exploding as a way of celebrating the 4th of July on their Tumblr page. They took a beating for it and the excuse was the social media manager was born after the Challenger disaster and didn’t know it was it was. On the flip side of this coin you have lots of companies in our industry and beyond that get it and do a great job of interacting with their customers and making social media an integral part of their customer service plan.
Social media can also be used as a tool for research and product development. You can find all sorts of information about your competitors, your customers and potential customers on social media. The trick here is to just be part of the conversation. You have to be a human, not just a Twitter Handle or a Facebook Page. You have to give something to get something. This means solving problems, giving tips and tricks, opening the curtain to who you are as a person and company. Once you do this then you can get people to answer questions like “Do you like the black edge plaque with this design or the cherry edge plaque with a different design?” You can also find out if your competitor XYZ Company takes too long to deliver a product, or has other weaknesses that you might be able to take advantage of by being a part of the “group” on social media.
So according to Joe Elkind Ft Lauderdale me being a part of social media can be a huge lift for your business and provides you with all sorts of tools to not only promote your business but to also understand and better service your customers. It is free to be a part of it just takes time. But if you think about what your average day looks like, how often are you just reading the latest click bait article that your friend posted on Facebook or looking at the latest Disney quote on Twitter or other time wasting activity. Why not take those 15 minutes and devote it to being active on social media in a way that talks about your business. How about encouraging your employees to be active on social media as it relates to your business. All it takes is for the word to start spreading and you will see results. They won’t be huge or immediate, but if the effort is put in and you are daily being a part of the conversation where your customers are at on social media, you will wake up in 6 months to a year and notice that it is working.
For a small business owner, growing business is one of the top priority. It includes expanding the customer base, introducing products, increasing conversion rates, etc. Improving small business growth is not an easy job, especially, when technology is rapidly evolving in almost every industry. Today the growing business is not limited to promoting products/services, or advertisement campaigns. It includes many other important factors to consider that most business owners usually neglect.