Any business or companies that need to increase its leads should set their aims by knowing the 5S model of digital marketing. The 5S model is a simple framework that explains the top-level goals of the digital marketing of a business or a company. It was given by Chaffey and Smith and encompasses a holistic set of rules which can be used as a guideline to start the digital campaign for any business.
The 5S model is focused on increasing brand popularity, client engagement and ultimately boosting online transactions through 5 objectives and those are Sell, Speak, Serve, Save and Sizzle. Let me explain them one by one.
1. Sell – The first step of this model says that a business should start an online store or shop to sell its products and services through the internet. The main objective behind this is to increase sales, reduce costs, and to target more specific online customers.
2. Serve– The next step is to serve your customers through feedback forms, online dialogue box and more. Give value to your audience by helping them in buying the products and services.
3. Speak – Communication plays a very vital role in the success of any marketing strategy. It is very important to understand the needs of your customers by listening to them and by talking to them. This can be done through web interactions like live chats, conducting online surveys, monitoring them through social media channels like Facebook, Instagram, Twitter and more.
4. Save – By selling online you can save your time and money, as it avoids the need for traditional marketing. It is less costly than traditional marketing and can generate leads for your business in a very short time.
5. Sizzle – It is the last step of the 5S digital marketing model. It is all about creating brand awareness. In this social media plays a very important role. You can post interactive and attractive things to attract the audience.
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